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The role of Google Analytics in conversion Several tools are essential when defining and implementing a communication strategy, with a view to achieving results with the target audience. More effective and efficient methods facilitate this process, identify opportunities and reduce the margin for error. One example that optimizes a company's digital strategy is the Google [...]
The application of the agile model in marketing In an ever-changing market, with new concepts and techniques emerging in response to consumer needs, marketing marketing seek to work more effectively and productively on a daily basis.. One of the methodologies increasingly used by companies in this regard is the agile . What is the agile [...]
SWOT analysis applied to business management Every day we are exposed to moments that involve a choice, sometimes a quick one, and which influences our path in the short and, above all, in the long term. A real challenge, which brands must also respond to. Between interests, goals or the current (and future) stage they [...]
The use of the sales funnel in brand strategy In an increasingly digital society, the process of buying a product and/or service takes into account several factors, strategically thought by brands as a way to lead the consumer to them. These factors translate into moments, into steps that bring the consumer closer and closer to [...]
The marketing-mix concept The world is constantly changing. With the internet, the experience and (the) consumer himself have changed, exposed daily to different stimuli at any and every moment. In an era where human attention increasingly retains only what captures it in a split second, the visibility of products and/or services has become a real [...]
The impact of artificial intelligence on marketing More and more we hear about artificial intelligence and its growing impact on different aspects of our lives. Inevitably, the development of professional areas is one of them where, of course, the marketing is no exception. What is artificial intelligence? A concept that is increasingly common in our [...]
SMART objectives for achieving results Every communication strategy is based on the objectives that a brand wants to achieve, at a certain level and over a certain period of time. There are different techniques that help in the definition of these objectives, but it is possible to highlight one in the area of the marketing [...]