Branding strategy is an ongoing work whose results can be visible in the medium and long term. At this stage it is necessary to define how you want the world to see you, based on the elements that distinguish you: values and mission, target audience and personas, tone of voice, channels and their content.
The brand colors reflect the entire strategy and positioning defined. Their uniformity across all channels allows the audience to easily recognize the company.
The logo is the main graphic representation of your brand, where your strategy, positioning and visual identity are reflected. It should be unique and exclusive and a good logo allows your audience to recognize you easily.
Merchandising strengthens the communication channel with the end customer through materials that remind the audience of the brand and foster the loyalty of the target audience.
