Archive for April, 2023

The importance of the persona in market strategy From a business perspective, know and, above all, understand who buys/will buy a company's products/services is fundamental for increasing sales and consequently achieving results. This analysis is only possible after the definition of a persona . What is a persona? A concept used in marketing to create [...]

The market study and its main indicators Market research is one of the essential tools whatever business moment a company finds itself in. Whether you are about to start up, in a development phase or even in a period of crisis, this research allows you to define business strategies more efficiently. In conclusion, the better [...]