SMART objectives for achieving results

SMART objectives for achieving results

Every communication strategy is based on the objectives that a brand wants to achieve, at a certain level and over a certain period of time. There are different techniques that help in the definition of these objectives, but it is possible to highlight one in the area of the
: SMART objectives.

What are SMART objectives?

Whatever the goal, it has to be strategically thought through. SMART objectives determine the 5 criteria to be taken into account in an objective, making them more effective and efficient. This methodology, created by consultant George Doran, represents what a goal should be:

  • S

    – an objective has to be specific. You need to be clear about what you want to achieve, which also makes it easier to understand;

  • M

    (easurable) –
    it is essential that it is measurable so that during a given communication action it is possible to improve and correct errors;

  • A

    – must be achievable. There is no point in setting a goal that becomes impossible to meet;

  • R

    – When relevant, an objective is valid in itself and for the business concerned;

  • T

    – it certainly has to be time-bound. You must have a
    to be met.


Some practical examples

  • Increase sales of red berry beauty oil by 10% in the second quarter of 2023;
  • Double the number of
    during the year 2023 compared to the previous year;
  • Implement the social responsibility policy with at least 1 action per month by December 2023;
  • Get an average of 20 orders
    per day until the end of August;
  • Increase the number of visitors to the
    to 1000 per month by the end of October.

In conclusion

A company that follows the SMART objectives methodology is closer to achieving professional success. As we have discussed, setting objectives is the backbone of a strategy, so the more specific, measurable, achievable, relevant and time-bound they are, the easier they are to achieve. If these concepts are still abstract and you are looking for help in defining them, do not hesitate to contact us. Talk to us using the form below!

Source: HubSpot; Neil Patel; Facebook