Archive for May, 2023

The impact of artificial intelligence on marketing More and more we hear about artificial intelligence and its growing impact on different aspects of our lives. Inevitably, the development of professional areas is one of them where, of course, the marketing is no exception. What is artificial intelligence? A concept that is increasingly common in our [...]

SMART objectives for achieving results Every communication strategy is based on the objectives that a brand wants to achieve, at a certain level and over a certain period of time. There are different techniques that help in the definition of these objectives, but it is possible to highlight one in the area of the marketing [...]