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The importance of the persona in market strategy From a business perspective, know and, above all, understand who buys/will buy a company's products/services is fundamental for increasing sales and consequently achieving results. This analysis is only possible after the definition of a persona . What is a persona? A concept used in marketing to create [...]

The market study and its main indicators Market research is one of the essential tools whatever business moment a company finds itself in. Whether you are about to start up, in a development phase or even in a period of crisis, this research allows you to define business strategies more efficiently. In conclusion, the better [...]

Mission, Vision, Values: the 3 pillars of a brand The success of a brand depends, from the moment it enters the market, on the organizational culture. Rules, beliefs, habits, experiences and behaviours that are shared by all those who are part of the organization. Culture is the foundation, the DNA of the company. And as [...]

Do you know how the Google Algorithm works? Understanding how the SEO Algorithm works and being up to date with the constant changes is essential when you want to reach the top spots on Google's search page. The factors that allow us to reach this level are diverse and it is on them that we [...]