Invisible Marketing : What it is and how it works

Marketing is an area in constant evolution and innovation and nowadays it is essential to define effective strategies for products or services, whatever the sector. There are more and more aspects of marketing, and in this article we will address one form with increasing emphasis: invisible marketing.

What is invisible marketing

This type of marketing arose from the question: how to attract the attention of a consumer who, in his daily life, is constantly approached by advertising campaigns? The answer to this question triggered the basic premise of invisible marketing: Make campaigns that don’t look like campaigns .

This concept assumes that all actions of a company are marketing and that all customer contact with the brand will influence not only their purchase decision but also their loyalty. Thus, it is necessary to advertise brands through new formats that capture the attention of the target audience in a subtle way.

Invisible marketing goes far beyond advertising campaigns, so you need to look at it in a broader way than traditional marketing. Thus, it is essential that the brand ensures a good dialog with the customer and that he, more than acquiring a product, is enjoying an experience. Your attention is captured in a more delicate way to induce your purchase decision.

Advantages of invisible marketing

So what are the benefits of invisible marketing?

Although the campaigns reach customers indirectly, one of the advantages of this type of marketing is the increased visibility of the brand and, consequently, its positioning in the customer’s mind by ensuring a friendly involvement, without pressuring them to buy. In addition, the use of content marketing enables the analysis of consumer behavior in relation to products or services and thus makes it possible to design increasingly efficient campaigns.

How to apply invisible marketing?

Now that we’ve talked about the concept of invisible marketing and its benefits, here’s how you can put it into practice:

1. Content Marketing:

The production of content for the public is one of the main strategies for growth and that allows to achieve great results. Understanding consumer needs through articles or videos on topics relevant to them promotes brand and product visibility. On the other hand, websites can become a reference for visitors to search for relevant information and thus promote respect, admiration and desire for consumption.

2. Social Media Strategy:

A good marketing strategy should include a refined social media strategy. They currently have a powerful reach that cannot be underestimated and therefore, it is necessary to take advantage of the different online engagement channels, so that the target audience becomes aware of the brand. An example of this is the presence in specialty forums, which can be an opportunity to channel people to the company’s website, as well as the promotion of contests or giveaways, which stimulate interactions and the sharing of the brand itself.

3. Partnerships:

Establishing partnerships with influencers and opinion makers who operate in the same niche as your brand is very important. By promoting your products, you can reach wider audiences and from there you can gain new consumers and followers. In addition, networking and a good network of contacts is essential for the success of your business.

Did you know about invisible marketing? This is another creative strategy to showcase your brand and make it win big!

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