Advantages of using Email Marketing
Are you unaware of the benefits of using email marketing? Find out everything in this article!
Email Marketing is and has always been an excellent communication strategy that generates positive results for companies.
In a nutshell, it is a channel to deliver the right messages, to the right people, at the right time.
In this article we will tell you the advantages of using Email Marketing.
Briefly and succinctly, we present:
The main advantages for using Email Marketing
1st advantage: Range
When you make a post on your social media, your post doesn’t always reach all the people who follow you. This is due to the algorithms defined by the network.
In email marketing, this is not the case, its reach is predictable.
A communication made to the email inbox will reach every contact in your database, whether it consists of 100, 200 or more than 300 contacts.
2nd advantage: Good value for money
The cost of creating an email marketing campaign is low. Due to the low cost of this method, however minimal the return, it is always a gain.
Nowadays, it is even possible to find newsletter sending programs with very low prices or even free.
3rd advantage: Interactivity
In newsletters and mailshots it is possible to place links, either to social networks, to the website, to a contact form, among others. This allows for greater interactivity which can be a win-win for your business.
4th advantage: Flexible format and agility
You can give any kind of structure to your newsletter, complementing it with various fields – images, videos, buttons or even GIFs.
This is also an agile and quick way to communicate a product or service of your business. You can send thousands of emails in a few seconds, using parameters that will allow you to better analyze your campaign.
5th advantage: Detailed Feedback
This type of communication allows you to monitor the outcome of your campaign at the minute.
There are numerous metrics that can be analyzed, which then help to define the effectiveness of each email marketing campaign sent. In this way, it is possible to analyze which content arouses more and less interest.
6th advantage: Targeting opportunity
With an email marketing platform you can divide your database into lists. These lists can be used to aggregate a segment of people who share the same interests or location, so that a personalized message can be created for that group.
These are the advantages of using email marketing that we decided to list, but there are many more!
We hope you found this article useful.
If you are interested in learning more or need help developing an E-mail Marketing campaign, contact us by e-mail: info@getvalue.pt or by our telephone contacts: 210 938 301 / 910 727 848.
