Do you know how the Google Algorithm works?
Do you know how the Google Algorithm works?
Understanding how the SEO Algorithm works and being up to date with the constant changes is essential when you want to reach the top spots on Google’s search page.
The factors that allow us to reach this level are diverse and it is on them that we will develop our article.
After all, what is an algorithm?
An algorithm is a logical sequence of operations, which is performed whenever a certain command is activated and which seeks to solve a specific problem or function.
In this case, Google’s algorithm is activated when a user starts searching for information. Its goal is to provide the most assertive results to the questions asked in order of relevance. eceiving the logic of the criteria in the order of presentation of these results is fundamental to good SEO work.
The Google Algorithm considers more than 200 elements to organize the position of the results after the search has been executed. Let’s look at the main ones:
Content Relevance
User experience is increasingly one of the main factors influencing Google search result positioning. Thus, it is essential to produce content that meets customers’ needs. To do this, it is important to consider and define your personas, which translate the profile of your ideal customer, an appropriate tone of voice and thus produce unpublished and relevant content.
Keywords
Keyword research is crucial for producing content that Google considers relevant. They should focus on the user and be strategically positioned on the pages, such as on the page URL, in titles or subheadings. However, knowing that excessive repetition of keywords is penalized by search engines, it is important to manage them well.
Page update and time of existence
The older the page, the more relevant it will be and the better chance it will have of appearing in a good position in Google’s ranking, however it is important that its content remains up to date and relevant.
Size and Density
An article should be as long as the information is relevant to the user and keywords are used in a way that creates a natural and fluid read. The goal is to answer people’s pains and questions, making good use of keywords, since if they are repetitive and make the text hard to read, Google’s ranking may be compromised.
Backlinks
Backlinks are links from other sites that direct to yours. It is important that they are reliable and from reference sites.
The importance of following the algorithm updates
Google’s algorithm is constantly being updated, always with the aim of improving the user experience. These affect the positioning of pages in the search engine rankings, so it is important to be aware of the changes in order not only to adapt the content to them but also to understand possible effects on the site’s metrics.
In conclusion
Knowing how Google’s algorithm works is a good starting point when the goal is to improve a page’s positioning in the search engine’s ranking.
Given that the focus is on user experience, the best strategy to follow is to produce clear content relevant to your personas’ questions, investing in optimizing your pages and linking them to trusted sites.
Want to know more about Google’s algorithm and how to work on your website’s performance in search engine ranking?
Talk to us using the form below!
