Although an
SEO strategy
is one of the best ways to generate traffic to your website and the investment required is low or nil, it requires some patience until you get results.

However, if you have some capital to invest and want to get more visitors to your website faster, then Google Ads may be an option.

Google Ads works through PPC (“pay per click”) – advertisers pay for every click a person makes on their ad or based on the number of impressions.

Within the Google Ads universe there are 5 types of ads. Depending on your business, you need to figure out which one makes the most sense to use:

• • Google Search Ads
  • Display Ads
  • Video Ads
  • Shopping Ads
  • App Ads

As the name suggests, this type of campaign refers to the ads that appear in search results. These can be placed at the beginning or the end of the page.

This campaign allows you to be more specific with the leads you want to attract as your ads will only be visible to people who search with the keywords you have selected.

Search ads are useful for attracting people who are already interested in buying your products or services.

Who hasn’t arrived at a website and come across ads in image format?

These ads are Display Ads campaigns. Although common, many brands do not know how to use them correctly and end up not having the expected return.

You need to know how to filter your audience based on their characteristics (age, gender, interests, among others) and distinguish between audiences who have already visited your website and audiences who have never heard of you.

Suppose you saw an advertisement for a brand and it led you to visit their website and buy their product. The next day, the same ad that prompted you to buy pops up as you search on Google, more than once.

This may become repetitive and not cause the expected effect of the Google Ads campaign.

This type of ad is useful for generatingbrand awarenessand reaching potential customers.

Essentially they are the ads that appear on
YouTube
before, during and after a particular video or even in search results.

This type of advertisement is useful for reaching a certain target audience, namely people who do not know about your business.

It can also be useful to reach people who have already viewed your ad but have not yet converted. That is, for Remarketing campaigns.

Video ads don’t usually get many clicks, but they do generate traffic to the website if they are done well.

These are the product ads that appear at the top of the Google results page. Even before visitors click on the ad, they can see an image of the product and relevant product information.

Since there is little space to write the copy, it is important that the image you use is eye-catching.

These campaigns are suitable for businesses with an e-commerce store that want to increase their sales and generate more traffic to their website.

This type of ads serves to promote your app on various platforms of the Google network, such as Google Search, Google Play, YouTube, Gmail, websites and apps.

It is therefore a very specific option of Google Ads, only suitable for those who have an app and want to increase the number of downloads.

Now that you know the 5 types of Google Ads, it’s up to you to figure out which of these makes the most sense to use to promote your business products / services!

If you are interested in learning more or need help developing a Google Ads campaign, contact us at info@getvalue.pt or fill out the form below.