How to Create Content for Instagram: 7 Useful Tips

Making daily posts, editing images and videos, writing proper captions, and maintaining interaction with followers is a job that takes effort and requires organization. Also, we don’t always feel creative when it comes to creating interesting content that allows us to get due prominence. In this article we will give you helpful tips on how to produce content for your Instagram profile!

How to Create Content for Instagram: 7 Useful Tips

Instagram is one of the fastest growing social networks worldwide , counting more than a billion users. In Portugal, according to DataReportal, it has more than 5 million active profiles, just behind Youtube and Facebook.

These statistics are very important and it is critical that companies take them into account in their digital marketing strategy. Social media is a great opportunity to get the attention of consumers, interact with your target audience, and understand their needs.

With this in mind, it is imperative to have a social media strategy and plan for optimizing activities on Instagram. This is the only way we can guarantee the best results for the company.

So let’s help you with some content creation techniques:

1.Define Objectives

When creating content for Instagram you should set goals and they should be measurable, only then will you know if you are on the right track. Professional profiles allow you to collect statistical data on user behavior and thus you can analyze the posts that performed best and thus replicate the strategy to maintain good results.

2. Defining personas

Creating personas, fictional characters that represent the ideal customer for your product, helps you create personalized content tailored to the desires of your target audience. By targeting resources correctly you can save time, effort and money and thus increase your return on investment.

3. Observe the competition

In fact, one of the best ways to generate insights is to observe the competition. Through this analysis, we can identify content models that generate better results, and this is a very common practice in the marketing world. While you can be inspired by best practices you can also learn from the mistakes of others so as not to repeat them.

4. Searching hashtags

The hashtags function as compilations of content. Through the hashtag link you can discover posts and profiles, making it a very interesting way to find new profiles to follow. This is thus a good way to attract new followers and increase the engagement of your posts.

5.Build a publication calendar

This is one of the most important recommendations. A publishing calendar is of maximum utility and allows you to schedule posts on your desired day and time. This way you can publish your content in advance, without rushing, and with a chance to correct any mistakes. Instagram does not, as yet, allow scheduling in the application itself, however there are several tools, such as Buffer or Meta Business Suite, that can help you with this task.

6. Choose good pictures and write captions

These are the two main elements of a post and make all the difference when it comes to the success of your publication. You should take into consideration the tone of voice used, which should be appropriate to the target audience.

7.Create an identity

It’s important to create a standard identity in your Instagram feed. Adhering to a color palette, using the same font and photo format helps you not only in the production of content but also so that your target audience can easily identify and recognize your publications.


These are our suggestions to help you create more and better content for your Instagram. Do you already follow some of these indications? Which do you think is more important?

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